Andrija Prelec is a product designer with a decade of industry experience. He has worked on over 50 projects, including websites and mobile applications, which have reached more than 10 million users worldwide. Previously, he worked as a UX/UI designer at product design agencies (the most notable being the New York agency Five) and as a freelance product designer. Currently, he is the CEO and lead designer at Sharc, as well as a UX instructor and mentor at Algebra. He focuses on developing product strategies, conducting user and market research, and creating impactful user interfaces and experiences. Outside of design, he has experience in hiring, mentoring, team management, client relationship building, and much more. Andrija has trained thousands of current and future designers through his work, lectures, workshops, and courses. He also holds a master's degree in multimedia design.