Show Them

The course "Show Them" by Rob Hope focuses on optimizing landing pages to increase their conversion rates through visual information presentation. The course includes 22 video lessons, more than 12 bonus materials, over 50 visual examples, and more than 100 resource links. The course topics cover:

Basics: understanding landing page effectiveness, defining page goals, unique selling propositions, empathy towards visitors, value propositions, component structure, copywriting, social proof, and testimonials.

Visualization: using "How it Works" sections, photos, screenshots, before-and-after sliders, demo videos, product mockups, explainer videos, and interactive demonstrations.

Analysis and Optimization: reviewing and reducing page elements to enhance effectiveness.

Bonus materials include a pre-launch checklist, ways to boost social proof, audience targeting, a glossary of landing page terms, and strategies for improving pages for SaaS and digital services.

The course instructor, Rob Hope, is a South African product developer, content creator, and teacher with over 20 years of experience in designing, developing, and marketing his own projects. He curates One Page Love, authored the book "Landing Page Hot Tips," and has been a landing page consultant for brands like Unsplash and Quiksilver. He has also spoken at conferences and conducted interactive workshops.