Marketing for Developers (Full Course)

Only one factor predict’s a product’s success. It’s not the quality of your code. It’s not “scratching your own itch.” It’s not the programming framework you chose. It’s not test-driven development or continuous integration. What makes an app successful? Having product/market fit!

Programmers who earn significant revenue from their products validate demand before they start coding.

One of the biggest mistakes developers make is they think they know what people need. But building something that meets a need isn’t enough. You have to create something people want.

Marketing for Developers is the guide you’ve been waiting for

• The book and course will teach you everything you need to know.
• The beginning: everyone starts with no audience, no product, and no revenue. It’s OK if you’re just starting out!
• Build something people want: you’ll learn how to choose your target market, understand what motivates them, and pick a product idea.
• Use the lean marketing stack: identify the right tools, configure them, and track the right analytics events.
• Pre-launch: design a landing page that converts, write blog posts, optimize for search and build buzz.
• Launch and grow: promote your application with confidence, get more traffic, creating campaigns that convert, and get your first paying customers.

Who is this for?

Marketing for Developers is for programmers who want to earn an income from the products they create. I wrote it specifically for these three stages:

• “I want to build a product, but haven’t found an idea.”
• “I’m building a product, but haven’t yet launched.”
• “I’ve launched, and I’m  looking for my first 100 customers.”

These tactics will also be useful for startups and teams to review together.