Mobile application analytics

Increase user engagement, improve the interface and reduce the cost of attracting new customers. Using mobile analytics, you can determine how users found the application, how many times they downloaded it, how often they open it, and what they do in it. This allows you to understand how much the client likes to interact with the service. Mobile analytics is relevant - almost every company at a certain stage of business development creates its own mobile application. 

Who will benefit from the course

Product managers and product analysts

Get a comprehensive understanding of mobile analysts and will be able to set tasks for building the analytical architecture of the application, identify growth points and identify problem areas

Mobile analysts and developers

You will understand how to develop and implement analytical services and systems: choose tools for collecting data, testing applications and analyzing their effectiveness

Startups

Systematize your knowledge about mobile analytics and be able to make your application profitable by using data, not intuition 

You will learn to identify sources of problems and points of growth

Select metrics for an application

Design a metrics model for data collection

< br>Develop an analytical system

Select tools for collecting and analyzing data

Improve user experience

Change the application depending on user behavior

Analyze the effectiveness of channels

Set up advertising campaigns based on data

Conduct experiments

Formulate and test hypotheses, interpret the results < /p>

Course program

1. Mobile analytics
2. Metrics for mobile applications
3. Analytical services and systems< /li>
4. Analysis of user behavior
5. Analysis of the effectiveness of advertising channels
6. Planning and design of experiments
7. Errors in mobile analytics and data interpretation
8. < li>How to test an application