Mobile App Marketing

We'll talk about methods for promoting mobile applications, teach you how to work with tools for ASO optimization, analytics and performance metrics.

• Learn to promote applications and attract traffic
• Create a comprehensive mobile product marketing strategy under the guidance of experts
• Work on your product< /strong>

You will be able to work on your project and receive feedback and recommendations from experts throughout your training

• 2 strategies

ASO optimization and marketing promotion you will receive in your portfolio

What you will learn in the course

1. Bring applications to the top of the App Store and Google Play: learn to work with tools for ASO optimization: selection of semantics, monitoring positions and competitive environment.
2. Build an application attraction strategy and working with retention:
3. You will be able to calculate unit economics and select key metrics for the product. Build a user flow, select attraction channels and build a communications map.
4. Work with analytics and performance metrics:
5. understand the difference between key marketing metrics in mobile. You will learn how to build an analytical infrastructure for a mobile product, select metrics and visualize marketing results.