Setting up Yandex Direct advertising - website promotion

Learn how to work with Yandex Direct - You can work as a contextual advertising specialist, targetologist, traffic manager or internet marketer in any company that requires clients from the Internet. And today they are required everywhere. With these skills, you can always find a job with decent pay.

WHAT YOU WILL LEARN

• You will learn about online advertising, types of online advertising, advertisements, organic and search results, etc.< /li>
• Get to know Yandex Direct and learn how the system works
• How to analyze competitors
• Work with key phrases. Yandex Wordstat tool (word selection)
• Create a semantic core for the site
• Principles of creating ads for search and YAN
• Study the structure of an advertising company for search and YAN
• YAN ad formats and requirements for them
• Create advertising campaigns to promote websites
• Learn how to upload texts and images to your Yandex Direct account. What is a loading Excel template
• How to carry out basic ad optimization
• Work with Yandex Metrica
• Learn about Retargeting - what it is and why it is needed
• Preparing retargeting using a real example

All lessons contain practical homework, by completing which you will deeply understand the theoretical material and consolidate your knowledge in practice. We will analyze a specific example of a website, and if you already have a website for promotion, then you will create and launch advertising by completing your homework.

At the end of the course, you will be an expert in setting up contextual and targeted advertising Yandex, which can easily find a job in the field of Internet marketing.

Who is this course for

• Internet beginners marketers
• Entrepreneurs promoting their websites
• Freelancers
• University students
• Moms on maternity leave
• Everyone who interested in online advertising